Welcome to the League

My name is Collin Wallace, and I would first like to take the opportunity to thank you for visiting my sports marketing blog, World Series of Marketing. My intent is to utilize this blog so that it provides an in-depth analysis of the crucial role that marketing plays in the wide world of sports. Professional sports teams, college teams, and many other sports organizations use sports marketing in order to gain and maintain customers, create personal relationships, and ultimately generate a profit. World Series of Marketing is dedicated to the examination of some of the major facets that compose sports marketing, as well as provide real-world scenarios in which these components are applied. This blog will be updated every week, with each post focusing on a different area of sports marketing, including advertising, sponsorships, and marketing strategies. Additionally, some of today’s most successful sports organizations will broken down from a marketing standpoint to expose crucial aspects that contribute to the success of that organization.

One of the easiest ways to keep up with posts from World Series of Marketing is to follow my personal social media accounts on Instagram, Twitter, Facebook, and/or Snapchat. Each week that I publish a new post to this blog, I will place a link through these programs in order to serve as a notification that the new content has been posted. My social media info is as follows:

  1. Instagram: ib_shaggy13 
  2. Twitter: ib_shaggy13
  3. Facebook: Collin Wallace
  4. Snapchat: rolltribe13

Now for a little bit about me! I am currently a sophomore at West Virginia Wesleyan College in Buckhannon, West Virginia. I am a member of the Men’s Cross Country and Track teams, competing in long distance events such as the 8k in cross country and the 5k/10k in track. I am a Sport Business major, and am presently on track to earn a Master’s degree in Business Administration through Wesleyan’s five-year MBA program. Two of my biggest passions are sports and outdoor recreation, so one of my primary goals in life is to have a hands-on job within one of these disciplines. Due to the broad opportunities for employment in the field of sport business, I have yet to decide on a specific career. I am, however, required as a Sport Business major to obtain an internship before graduation. Therefore, I am considering a possible with college athletic department, a minor or major league baseball team, or a four-seasons resort.

Although I am not fully capable of controlling my future after leaving Wesleyan, my ideal scenario would include living in the city of Loveland, Colorado. With a population of approximately 72,000 residents, this beautiful mountain town possesses a relatively low cost of living and is located less than an hour from the cities of Denver, Fort Collins, and Boulder. The close proximity to Denver would provide plenty of employment opportunities in professional sports, given the fact that the city is home to MLB, NFL, NBA, and NHL teams (Rockies, Broncos, Nuggets, and Avalanche, respectively). If I end up pursuing a career in college athletics, the University of Colorado and Colorado State University, located in Boulder and Fort Collins, respectively, are less than a 45 minute commute from Loveland. A career in outdoor recreation could be fulfilled through working at one of several Colorado ski resorts or at Rocky Mountain National Park, all of which are located within an hour of the city.

Now that you know a little bit more about me and my sports marketing blog, I sincerely hope that you enjoy this page and check back often. Feel free to share World Series of Marketing with others, as well as engage with and provide feedback on this blog. It is my mission to provide you, the reader, with high-quality, detailed information on the various ways in which marketing plays a substantial role in sports, whether professional or amateur. Thank you!



-Collin Wallace



  1. MKTG Professor Blog · January 15, 2017

    Awesome, Collin!!! And I’m especially excited to see you’re working towards the MBA degree. Smart!!

    Have fun blihhing! pc


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